WEBSITES FOR AUTHORS
Today, nearly anyone can put up a website. The
options are endless. But there are two extremely important issues that must be addressed in regards to the
development of an author website:
a. Will the site be found among the
millions of sites competing for the book buying public's attention, and
b. Will it produce the results you hope for -
awareness leading to sales?
Not addressing these issues first can cause the most attractive, cutting edge site to fail miserably in this
marketing environment, despite the best of efforts. Search engine optimization, branding, positioning, eye flow,
calls to action - these are just a few of the issues that can mean the difference between success and
WHY HAVE US DEVELOP YOUR
As a part of the Free Publicity Focus Group we
have, for many years, specialized in two areas - internet marketing and selling books. We bring 3 decades of
marketing experience to the table. We know what it takes for authors to sell books in an inbound marketing
environment. Each author site is carefully designed to accomplish that goal. We also partner with some of the best
in the industry. Each site we design incorporates all the elements necessary to maximize your marketing
These days anyone
can build a website. Very few people can build a book marketing website that produces results. There is a specific
method and strategy that sets successful author websites apart. All the key components must be in place. The
'flow' of the site, integrating all components properly, is what will cause your site produce results. Websites for
authors must incorporate these rock solid strategies into every component of the site. Through our experience and
our partnerships, we help assure you get it right from the start.
HIGHLY TARGETED MESSAGES
We don't offer packages or templates or
'one-size-fits-all' approaches. Every site is unique, one of a kind, and designed specifically for the target
audience for your work. We know your work is unique and we believe your site, your online showcase, should reflect
that. We first spend a great deal of time developing a strategy that is unique to you and your work, before
beginning work on the site.
HIGH QUALITY GRAPHICS
Images are the cornerstone of a great marketing site. The images we use will
brand and position you perfectly for your target market, helping to assure your visitors take positive
SEARCH ENGINE OPTIMIZATION
No one will ever see your site unless it can be found in the search engines.
This is one of the most important components of any author's website. The competition is fierce. An author
website must make certain highly effective search engine optimization strategies are built into the
AUDIO / VIDEO
Audio and video sell books. High quality audio and/or video can be embedded
at key points on the page. Don't have audio or video? Through our partnerships we can produce professional level
media that will impress your prospective buyers.
CALLS TO ACTION
It is the 'call to action' that is the first step in the sales cycle. We can
provide standalone email forms for mailing lists or integrate them with your current email list management
SOCIAL MEDIA INTEGRATION
Facebook, Linked In, Twitter, blog engines - the list goes on and on. All can
be included on your pages.
To know if your site is accomplishing your goals, you simply must be able to
closely track your ongoing results and make adjustments to improve those results. Google Analytics code is included
in every site.
JUST NEED A TUNEUP?
If your site is not producing, it may just need a tuneup. We can do a thorough analysis of your site and make
recommendations that may dramatically improve your results.
Do yourself a favor. Call the others first. Get their best quotes. THEN call
us. You will be pleasantly surprised at how small the investment will be to produce a site that can produce real
results. References are available upon request.
GET A FREE NO OBLIGATION
To receive your no-obligation quote and more information, including sample
sites and references, simply fill out the form at the top left of this page.